Haymaker Projects is the Los Angeles-based production home of Emmy Award-winning producer Greg Schultz. Drawing on over 20 years of producing experience, the company works in partnership with a select group of writers and directors in the film, television and advertising industries to produce a wide variety of content for production company, advertising, network and studio clients. In particular, the company specializes on initiatives that emphasize exploring new entertainment formats for reaching increasingly fragmented consumer audiences on multiple distribution platforms.
Schultz’s recent producing credits include the pilot for the 2008 Emmy Award-winning Best Drama Mad Men on AMC; the 2006 Emmy Award-winning History Channel documentary series 10 Days that Unexpectedly Changed America; the documentary series, Iconoclasts, created for the Sundance Channel in 2005; and the docu-reality series Battlegrounds, which ended a three year run on MTV in 2005.
From 1998 to 2006, Schultz served as an Executive Producer at @radical.media, a global production company based in New York. During that time, he helped transform the company from a market-leading commercial production house into an award-winning producer of feature films and television programs as well as a creator of new media content for advertisers and agencies. Since departing @radical.media, Schultz has held Executive Producer positions at RSA Films (the forty-year old commercial production house of Ridley and Tony Scott) and Epoch Films / Dandelion (producers of Junebug and Gigantic) where he advised and set up the branded entertainment divisions of these companies.
Between 2006 and 2009 during his tenure with RSA, Dandelion / Epoch and via Haymaker Projects, Schultz developed and produced several unique branded entertainment projects including Tony Scott's Dodge Ram Challenge series for Chrysler; the P&G comedic web series Men With Cramps; Garnier Fructis' online initiative The Harry Situation; the social networking site MyDream.TV sponsored by Lincoln-Mercury; and the multi-platform episodic series That's Not Fake for Trident.
Schultz began his career as a commercial producer for several award-winning production companies including Propaganda Films, RSA USA, Palomar, HSI Production as well as @radical.media. He has worked with many top commercial directors including a five-year tenure with Dick Sittig, the creator of the award-winning 14-year old Jack-in-the-Box advertising campaign.
Schultz's production experience is complemented by a foundation in technology, design and information architecture. Prior to starting his producing career, Schultz served as Creative Director at NTN Communications, an interactive gaming network based in Carlsbad, CA, where he designed and created one of the first satellite-delivered digital interactive gaming platforms.
In addition to producing quality creative initiatives across multiple media, Schultz has established a tradition of facilitating projects supporting social justice and public service. He spearheaded @radical.media’s effort to bring together music and film celebrities from around the globe for The ONE Campaign, rock star Bono’s global multi-platform campaign to end poverty and fight AIDS which peaked with the LIVE 8 concerts broadcast around the world in July 2005. He has produced notable films for television including The Exonerated, Bob Balaban’s adaptation of the off-broadway play about falsely accused death row inmates, as well as ABC’s one year anniversary special on 9/11, Report from Ground Zero.